( Thinking... )

When Apple made an appearance at the CES tech conference in Las Vegas in 2019, they also put up a sign. It wasn’t a billboard, as many news outlets claimed, but a 13-story Apple ad plastered onto the side of a hotel. It had one message: “What happens on your iPhone, stays on your iPhone”. To […]

Every minute of every day, predictive analytics are changing our lives. Your social media feed is calibrated to present posts that you’re most likely to care about. Online ads appear because an algorithm has decided you’ll want to see them. Every song you listen to informs your streaming service about which song it should choose to play next. It’s efficient and effective. It’s also dangerously manipulative.